jooyoun kang !

→ Galaxy XR Intro Film & KV
→ Galaxy Tab S10 Feature Films
→ Galaxy Unpacked 2023 Closing Film
→ Galaxy X BTS
→ ... and some funsies

more projects coming soon !

Journaling 101

: self-published zine — the ultimate how-to-journal guide.

Editorial

Printed and saddle-stitched 16-page zine about my journaling journey, tips, and examples from my journal entry archives.

Foresty Thumbnails

: Cannes Young Lions Competition 2025 South Korea — Shortlisted.

Campaign Creative

Media campaign idea proposal for promoting Asian Forest Cooperation Organization's reforestation projects.

Copywriter: Gun Jang

Plant Your Feelings !

: your ride-or-die plush, quite literally.

Product Soft Goods

Concepted, patterned, and hand-sewn all by Jooyoun.

Let your plush flourish on your desk or “kill” it by bending it over. You can stick and replace the velcro patch decorations to better reflect your feelings.

Inspired by the pseudoscience "experiment" I remember from my childhood that if you whisper “I love you” and “I hate you” to each onion, the “I love you” onion will grow better — the only thing is that it doesn’t work that way.

The rice in the bottom adds the weight and let the plush balance in any posture. The aluminum wire in the stem lets the plush bend over and straighten back.

Ogeul

: independent literary zine Ogeul’s first launch.

Branding

Ogeul 오글 is an independent literary zine annually published by a college student collective.

Challenging the definition of 오글 being “cringy” and “cheesy,” the zine explores the delicate emotions and expressions often looked down with the social label of “cringe.”
The inaugural issue, <사랑이 사라진 세상 The world where love is gone>, contains 4 novels, 9 poems, and 4 essays.

Link to Crowdfunding Pre-order (via Tumblbug)

Branding & Publishing
Designed a type logo with quotation marks motifs, symbols for each writing entry, and the book cover.

Printed Goods
Postcards, stickers, posters for crowdfunding pre-order rewards.

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