Ogeul

: independent literary zine Ogeul’s first launch.

Visual Identity Branding Editorial

Ogeul 오글 is an independent literary zine annually published by a college student collective.

Challenging the definition of 오글 being  “cringy” and “cheesy,” the zine explores the delicate emotions and expressions often looked down with the social label of “cringe.”
The inaugural issue, <사랑이 사라진 세상 The world where love is gone>, contains 4 novels, 9 poems, and 4 essays.

Link to Crowdfunding Pre-order (via Tumblbug)  


Branding & Publishing
Designed a type logo with quotation marks motifs, symbols for each writing entry, and the book cover. 

Printed Goods
Postcards, stickers, posters for crowdfunding pre-order rewards.



















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Jooyoun Kang is a designer/art director offering visual and experience-driven creative solutions. She is currently at Samsung Cheil Worldwide as a full-time Art Director.