Samsung Galaxy Unpacked 2023
: selected projects involved as an Art Direction Intern @ Cheil Worldwide HQ. NDA signed.
Advertising Editing Copywriting
Worked under Creative Director Joohee Lee’s team of art directors.
Galaxy Unpacked is an event held by Samsung Electronics where it showcases new devices.
At Galaxy Unpacked 2023, Samsung revealed the Galaxy Z Flip5 and Z Fold5, the Galaxy Watch6 series and the Galaxy Tab S9 series.
Taking place for the first time in Seoul, the event captivated both domestic and international media and consumers worldwide.
Read more about Samsung Galaxy Unpacked July 2023
Samsung Galaxy Unpacked July 2023 Closing Film
Celebrating the first event in Seoul, the closing film remarked the finale of the night, highlighting Samsung Galaxy features with the night view of Seoul skyline.
Participated in post-production.
Join the Flip Side: Galaxy x j-hope, RM, Jimin, SUGA of BTS partnership projects & social contents
Along with the Unpacked July 2023 event, Samsung revealed its new advertising campaigns “Join the Flip Side” featuring j-hope, RM, Jimin, SUGA of BTS, a K-pop band with global fanbase.
Participated in post-production, key-visual quality inspections, content variations and copywriting assistance for social contents.
next project
Jooyoun Kang is a designer/art director offering visual and experience-driven creative solutions. She is currently at Samsung Cheil Worldwide as a full-time Art Director.